Splash & Auth Flow
AppsFlyer × TikTok Analytics
AVEOSOFT
Analytics Dashboard Flow
24,819
App Installs
↑ +18%
$4.21
Cost Per Install
↑ -7%
6.4x
ROAS
↑ +22%
Installs by Hour
142,330
Total Installs
↑ +14%
$612K
Revenue Attributed
↑ +31%
Install Goal
142,330 / 182,000
Revenue Goal
$612K / $950K
Weekly Installs
TikTok Campaigns Flow
Live
Spring Sale — App Install
Budget: $5,000/day · ROAS: 7.2x · CPI: $3.80
Live
Retargeting — Cart Abandoners
Budget: $2,500/day · CTR: 3.9% · CVR: 38%
Live
US Lookalike — Purchasers
Budget: $3,200/day · CTR: 4.1% · ROAS: 5.8x
Paused
APAC Expansion — Brand Awareness
Budget: $1,800/day · CVR: 29% · CPI: $5.10
$11,500
Daily Ad Spend
↑ +5%
Daily Installs — Last 7 Days
Budget Used
$4,250 of $5,000 today
8,210
Installs Today
↑ +11%
#1
Hook: Save $50 Today — 15s Video
CTR: 5.2% · CVR: 44% · CPI: $3.40
#2
UGC Unboxing Review — 30s
CTR: 4.1% · CVR: 38% · CPI: $4.10
#3
Product Demo Carousel — 6 cards
CTR: 3.7% · CVR: 31% · CPI: $5.20
#4
Spark Ad — Creator Collab
CTR: 2.9% · CVR: 26% · CPI: $6.10
CTR by Creative Type
AppsFlyer Attribution Flow
Installs by Media Source
78%
TikTok Attribution Share
↑ +9%
1.2 Days
Avg Time to Install
↑ -18%
TikTok Share
19,359 of 24,819 installs
94.3%
Deep Link Match Rate
↑ +2%
OneLink
Product Page — /product/sneakers
Clicks: 12,400 · Opens: 11,700 · Conv: 88%
OneLink
Checkout Redirect — /checkout/cart
Clicks: 8,200 · Opens: 7,910 · Conv: 91%
OneLink
Referral Program — /invite/code
Clicks: 5,100 · Opens: 4,800 · Conv: 86%
Match Rate
11,700 / 12,400 clicks matched
Event Tracking Flow
Event Volume by Stage
24,819
af_install
AppsFlyer Standard Event · 100% tracked
20,352
af_app_open
Avg 3.4 sessions per user per day
9,940
af_add_to_cart
Revenue signal: $124K · Avg basket $12.48
5,460
af_purchase
Revenue: $68K · Install-to-Purchase: 22%
22%
Install-to-Purchase Rate
↑ +3%
Active
af_purchase → CompletePayment
Postback: real-time · Last fired: 2 min ago
Active
af_add_to_cart → AddToCart
Postback: real-time · Last fired: 1 min ago
Active
af_install → AppInstall
Postback: real-time · Last fired: just now
Active
af_registration → Register
Postback: real-time · Last fired: 5 min ago
Warning
af_level_achieved → ViewContent
Missing revenue param · Needs fix
Audience Insights Flow
Age Distribution
US, UK, CA
Top Markets
↑ 78% revenue share
Female Audience
86,821 / 142,330 installs
D1 / D7 / D30 Retention Rates
72%
Day 1 Retention
↑ +5%
19%
Day 30 Retention
↑ +2%
D1 Retention
TikTok cohort Apr 16
LTV
30-Day LTV: $18.40 per user
TikTok cohort vs $12.10 Meta avg — +52%
Reports & Alerts Flow
Daily
8 AM
Performance Summary Report
Email · marketing@company.com · PDF format
Weekly
Mon
TikTok Campaign Digest
Slack #marketing · Last sent: Mon Apr 20
Monthly
1st
AppsFlyer Attribution Report
Dashboard + CSV export · All channels
3
Active Report Schedules
↑ Auto-delivery
ON
CPI above $6.00 — Push + Email Alert
Monitors all active TikTok campaigns
ON
CTR below 2% — Auto-pause Creative
Auto-action enabled · 15 min cooldown
V1 Deliverables
Complete overview of confirmed features, deliverable items, and technical architecture for TrackIQ.